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Elevating Guest Service

One Moment at a Time.

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Keeping Lives in Motion Since 1926

Wills Group has spent nearly a century redefining convenience for customers and communities. Today, we serve the Mid-Atlantic through our brands — Dash In, Splash In ECO Car Wash, and SMO Motor Fuels — all driven by people, purpose, and progress.

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By the Numbers

300+ Locations

Across the Mid-Atlantic

100 Years

Serving our communities

$7M +

Donated to community programs since 2006

Certified

Great Place to Work

Who We Are

Wills Group is a purpose-driven, family-owned company rooted in La Plata, Maryland. Our work is centered on a simple promise: to keep lives in motion. Whether it’s through fresh food, a clean car, or a reliable place to fuel up, we strive to make everyday moments easier, more thoughtful, and more connected.

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Our Mission

To redefine convenience by elevating the experience.

This mission guides how we serve our customers, support our employees, and invest in our communities as we build the next century of convenience.

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Our Values

These values guide how we show up every day.

Passion: We care deeply about what we do. Integrity: We do the right thing, always. Diversity: We value every unique voice. Accountability: We take ownership of our impact. Humility: We learn, listen, and grow. Growth: We push for progress. Courage: We move boldly toward the future.

Our Family of Brands

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Dash In

Dash In goes beyond convenience with fresh, flavorful food, modern stores, and a commitment to delivering an elevated experience. From handcrafted sandwiches and snacks to everyday essentials, Dash In helps customers move through their day with ease.

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Splash In Eco Car Wash

Splash In offers fast, high-quality, environmentally conscious car washes designed to leave your vehicle spotless and your experience seamless. With innovative water-recycling systems and membership options, Splash In delivers convenience with responsibility.

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SMO Motor Fuels

SMO Motor Fuels is one of the Mid-Atlantic’s largest independent fuel distributors, serving more than 300 locations across the region. With partnerships that include major national fuel brands, SMO ensures drivers have reliable access to the fuel they need to keep moving.

100 Years of Moving Forward

Founded in 1926 in La Plata, Maryland, Wills Group has grown from a local petroleum retailer into one of the region’s most trusted convenience and foodservice companies.

Over the decades, we’ve pioneered new convenience experiences, launched innovative store concepts, expanded our regional footprint, and consistently reinvested in the communities that have supported us for generations.

Our history is long — but our momentum is forward.

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Our People Make the Difference

We’re proud to be certified as a Great Place to Work, recognized for our strong culture, competitive benefits, and commitment to employee growth and well-being. Our people bring heart, creativity, and purpose to everything we do — and they’re the reason our brands continue to grow and evolve.

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Join Us on the Journey

We’re building the next century of convenience — one store, one team, and one community at a time. Whether you're a customer, partner, or future employee, we invite you to be part of the story.