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Elevating Guest Service

One Moment at a Time.

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Keeping Lives in Motion Since 1926

Wills Group has spent nearly a century redefining convenience for customers and communities. Today, we serve the Mid-Atlantic and North Carolina through our brands — Dash In, Splash In ECO Car Wash, and SMO Motor Fuels — all driven by people, purpose, and progress.

About Wills Group

Our Family of Brands

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Dash In

Dash In goes beyond convenience with fresh, flavorful food, modern stores, and a commitment to delivering an elevated experience. From handcrafted sandwiches and snacks to everyday essentials, Dash In helps customers move through their day with ease.

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Splash In Eco Car Wash

Splash In offers fast, high-quality, environmentally conscious car washes designed to leave your vehicle spotless and your experience seamless. With innovative water-recycling systems and membership options, Splash In delivers convenience with responsibility.

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SMO Motor Fuels

SMO Motor Fuels is one of the Mid-Atlantic’s largest independent fuel distributors, serving more than 300 locations across the region. With partnerships that include major national fuel brands, SMO ensures drivers have reliable access to the fuel they need to keep moving.

By the Numbers

300+ Locations

Across the Mid-Atlantic

100 Years

Serving our communities

$7M +

Donated to community programs since 2006

Certified

Great Place to Work

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Our People Make the Difference

We’re proud to be certified as a Great Place to Work, recognized for our strong culture, competitive benefits, and commitment to employee growth and well-being. Our people bring heart, creativity, and purpose to everything we do — and they’re the reason our brands continue to grow and evolve.

Explore Careers at Wills Group
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Join Us on the Journey

We’re building the next century of convenience — one store, one team, and one community at a time. Whether you're a customer, partner, or future employee, we invite you to be part of the story.

Explore Careers at Wills Group