Our philosophy & values.

Our purpose is Lives in Motion. We believe that every interaction is an opportunity to help people move forward. We strive to build community, cultivate lasting relationships, exceed expectations, and deliver rewarding experiences.

Our vision.

To push the limits of service excellence one interaction at a time.

Our values.

Passion

We are passionate about our work, always focused on serving others.

Integrity

We operate with the highest ethical standards, always aiming to do what’s right.

Diversity

We celebrate diversity in our thinking and amongst our people.

Accountability

We accept accountability for our decisions and actions.

Humility

We don’t let pride or arrogance drive our behavior.

Growth

We continuously grow by embracing a learning mindset.

Courage

We become better by taking intelligent risks and embracing innovation, knowing we occasionally make mistakes.

Diversity, Equity, & Inclusion Statement & Promise

Diversity, equity, and inclusion are key enablers to our business strategy and operating priorities. At Wills Group and our family of businesses, including Dash In convenience stores, Splash In car washes, and SMO Motor Fuels, diversity and inclusion are core to achieving our mission to redefine convenience by elevating the experience.

Our teams reflect the diverse communities we serve. We embrace the uniqueness of individuals and support equitable opportunities and belonging for all, leveraging employee voices in our business processes to deliver products, services, and experiences that exceed our customers’ expectations.

Interested in working with Wills Group?