Our Companies

Our Family of Companies Are at the Heart of The Wills Group.

At the Wills Group, our goal is to help our customers feel refreshed, energized, and ready to tackle what’s next, regardless of which business of ours you use. Whether it’s a tasty cup of coffee on your way to work, or a personal connection that transforms a necessary errand into an engaging experience, our friendly team works hard to be a positive part of your day.

Retail & Convenience

Fuel of all kinds moves us forward. Whether it’s the food you and your family eat or the gasoline you put in your vehicle, convenient access to a trusted source is critical. The Wills Group aims to provide the highest quality food, gas, and customer service to our customers through Dash In and Splash In, and our fuel distribution network helps our locations keep doing what they do best: making the lives of you and your family more convenient.

Dash In

Dash In Food Stores is a convenience store chain that prides itself on being a hub for convenient living and offering fresh and prepared food, beverages, and fuel — 24 hours a day. Since 1979, Dash In has proven that quick and quality can go together. With fast service, quality products, and exceptional customer service, Dash In is committed to getting you what you need quickly.

Craveable Menu

Chef-inspired menu at select locations


Ranking in CSP Magazine’s Top 202 C-Stores in 2020


Opened first location in Annapolis, MD

Splash In

Splash In ECO Car Wash is transforming your car wash experience. We have invested millions of dollars in state-of-the-art equipment at over 40 locations, so you can get a quick and quality wash at a convenient location. The majority of our sites now feature the Belanger FreeStyler® soft-touch system, an open and inviting design with five foam brushes for a thorough clean, and Rain-X® Complete Surface Protectant for increased shine, better surface protection, and water repellency.


Locations in DE, MD, PA, and VA and Growing


Cars washed between June 2018 and May 2019


Chemicals used at all locations

SMO Motor Fuels

SMO Motor Fuels, a subsidiary of The Wills Group, is our retail petroleum distribution retail and fuel convenience center network. With over 90% of our product coming from Shell Oil, we are one of the largest independent Shell Oil marketers in the United States, also serving Exxon, Citgo, and Dash In fuels. From as far north as Delaware to as far south as Williamsburg, Virginia, we are committed to making sure our fuel centers are reliable sources for all of your on-the-road needs. For anyone looking to join our family, we offer a full suite of support services from business strategy planning and site development to compliance and marketing support programs.


Locations Across the Mid-Atlantic Region

#1 Wholesaler

of Shell Fuel in the United States

Over 450 Million

Gallons of fuel sold in 2016


Potomac Energy Holdings (PEH) operates Shell-branded retail locations throughout Central and Western Maryland, within Montgomery, Prince George’s, Howard, and Frederick counties. The company also distributes and wholesales Shell-branded fuel to other retailers in the region.


Year of Formation




Promotes its Brand Through Independent Dealers & Franchisees