Redefining convenience.

At the Wills Group, and across our family of companies, our goal is to transform necessary, everyday errands into more delicious, more delightful, and more rewarding experiences. It’s a commitment that keeps everyone – our customers, our communities, and our employees – feeling engaged, energized, and ready to tackle what’s next.

Dash In has been changing the way customers think about convenience since we first opened our doors in 1979. With more than 50 locations throughout Maryland, Virginia, and Delaware, Dash In is fueling the journeys of our neighbors through good food, warm smiles, and giving back to local communities. In addition to our top-of-the-line neighborhood store concept, Dash In also offers customers a next generation store design that can be identified by its new logo that includes a map marker. Dash In’s first generation store opened in Loudoun County, Virginia in Spring 2023, with more stores to open across the Mid-Atlantic in 2024.

Ranking in CSP Magazine’s Top 202 Convenience Stores in 2022

Car washes in 2022

With more than 50 Splash In ECO Car Wash locations across the Mid-Atlantic, our “Go Green, Always Clean” initiative is part of our commitment to eco-friendliness, water conservation, and affordability. Splash In customers can get a quick and quality wash at any of our locations featuring the Belanger FreeStyler® soft-touch system, an open and inviting design with five foam brushes for a thorough clean, and Rain X® Complete Surface Protectant for increased shine, better surface protection, and water repellency.

Our newest Splash In ECO Car Wash locations also include our next generation design, indicated by our signature water drop marker.

SMO Motor Fuels is the Wills Group’s retail petroleum distribution and fuel convenience center network. The Wills Group is one of the largest independent Shell Oil marketers in the United States, and also operates Exxon, Citgo, and Dash In fuel locations.

With more than 220 locations across the Mid-Atlantic region, from as far north as Delaware to as far south as Williamsburg, Virginia, the Wills Group ensures our fuel centers are reliable sources for on-the-road needs. SMO Motor Fuels offers a full suite of support services from business strategy planning and site development to compliance and marketing support programs.

430 million
Gallons of fuel sold in 2022