All-new Dash In location offers an elevated experience for guests and continues Dash In’s commitment to transformative community engagement
Dash In, a Wills Group company, today announced the opening of its newest Dash In location in Charles County, Maryland. The all-new Dash In is the second store to feature Dash In’s reimagined convenience concept, elevated customer experience, the new Dash In brand, and signature “made for you” menu including specialty burgers, chips, and baked goods made fresh on-site. The all-new 4,800 square-foot store, located at 5105 Indian Head Highway, Indian Head, MD also features high-quality Dash In fuel and an all-new In-Bay Automatic Splash In ECO Car Wash with both air and vacuum services available.
This new Dash In showcases the transformative power of commitment as it redefines how convenience, guest experience, and community engagement can work together to positively impact a community. Indian Head, Maryland, home of the Naval Surface Warfare Center, has nearly 8,000 residents and military personnel who will all now benefit from Dash In’s commitment to the guest experience and meaningful community engagement activities and investments.
Dash In Rewards, Reimagined Design, Elevated Customer Experience, and “Made for You” Fresh Menu All Come Together at New Location
Dash In’s newly launched loyalty offering, Dash In Rewards, ensures Dash In guests can experience rewards that make it easy for them to enjoy discounts on fuel, car washes, and tailored menu offers. Dash In’s open kitchen stands out as the centerpiece for the store experience, with the Dash In environment featuring natural wood exterior finishes, polished concrete floors, and an excellent line of sight throughout the store. Guests can place their orders at state-of the-art kiosks and now have the option of dining in the indoor seating area. The kitchen is flanked by a beverage wall on one side featuring Dash In’s bean-to-cup coffee and unique blended beverage offerings as part of Dash In’s craft beverage wall.
Top choices on Dash In’s signature menu include specialty griddle-pressed burgers, house-made potato chips, and baked goods made onsite. The “Made for You and Fresh to Go” menu includes main course salads such as Dash In’s Southwest Steak and Crispy Chicken Cobb, Dash In Kitchen Bowls including La Cocina and the Veggie Power, along with Dash In favorites such as Wings and Stackadillas. The Indian Head Dash In also features a self-serve, automated shake and smoothie machine that can mix to order more than 40 different beverages. Dash In also continues to serve breakfast all day using freshly cracked eggs, and featuring fresh-made biscuits, croissants, and mini donuts.
A dedicated Dash In concierge, that solely focuses on Dash In guests’ needs, deepens Dash In’s commitment to an elevated guest experience.
“Today’s opening allows us to realize our vision for convenience as well as tap into the transformative power of community engagement at the Wills Group and across all of our Dash In locations,” said Wills Group President and CEO Julian B. (Blackie) Wills. “We’re thrilled to demonstrate how Dash In’s relentless focus on customer-centricity and a transformed Dash In brand can benefit the Indian Head community.”
Celebrity chef Spike Mendelsohn joined Wills at the Dash In grand opening event to present the original “Spike Burger.” Chef Mendelsohn’s passion for food and bringing people together to address food insecurity has been a hallmark of the Dash In partnership.
The Dash In Location Demonstrates the Wills Group’s Continued Commitment to Community Engagement and Investing in its Home – Southern Maryland
The all-new Dash In will serve as an anchor for the community along with Oasis Fresh Food Market and its community garden initiative, in which the Wills Group has invested more than $50,000 to support the development of under its community engagement signature programs – Nourishing Children and Families and Reimagining Outdoor Spaces.
The Wills Group has partnered with the up and coming Oasis Fresh Foods Market, a locally owned grocery store under development and LifeStyles of Maryland, a community-based human services nonprofit, to develop a vibrant community garden in Indian Head, Maryland which will serve as a community hub and provide neighbors with access to fresh fruits and vegetables. Prior to the Oasis Fresh Foods Market initiative and Dash In, Indian Head was considered a food desert for more than two decades.
“Nearly 100 years ago, the Wills Group began right here in Southern Maryland,” added Wills. “Today’s grand opening is a celebration of our core values, commitment to the region and collective passion for working with our communities to exemplify how convenience and community can work together to create better experiences for our guests, our team members, and our communities.”
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About Dash In
At Dash In, we’re on a mission to transform everyday errands to be engaging guest experiences. We currently serve guests at more than 55 locations throughout Delaware, Maryland and Virginia. Dash In is a growing chain that is passionate about quality, innovation, cleanliness, and our communities.
About the Wills Group, Inc.
Headquartered in La Plata, Maryland, the Wills Group is Great Place to Work Certified™ and has nearly 300 retail locations across the Mid-Atlantic region, including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels. A family-owned company since 1926 with expertise in convenience retailing, fuels marketing, and commercial real estate, the Wills Group prides itself on keeping guests’, team members’ and communities’ Lives in Motion. For more information about the Wills Group, visit willsgroup.com.
