J. Blacklock Wills, Jr.

Chairman, CEO, and President,
Wills Group, Inc.

Blacklock (“Lock”) Wills, Jr. serves as Chairman, CEO, and President of the Wills Group. In this role, Lock oversees the strategy, management, and successful operation of the company’s nearly 300 retail locations across the Mid-Atlantic region, including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels.


Kenneth J. Halperin

Chief Financial Officer,
Wills Group, Inc.

Kenneth Halperin serves as Executive Vice President of Finance and Administration of Wills Group, Inc., and Chief Financial Officer for the company. As CFO, Ken is responsible for the internal and external financial reporting, accounting, tax, information & technology, and risk management teams for the Wills Group.

Mark Oliver

Executive Vice President, Talent and People Operations, Wills Group, Inc.

Mark Oliver serves as the Executive Vice President of the Wills Group’s Talent and People Operations department. In this role, Mark is responsible for leading the workforce strategy, which includes talent management, employee experience, change management, learning, professional development, and performance management.


Joseph M. Wills


Joe Wills is Executive Vice President of the Fuels Marketing unit. In this role, Joe oversees all of Wills Group’s branded and unbranded dealer business at 240 retail locations as well as major branded suppliers relationships, pricing, supply, and logistics for almost 500,000,000 gallons of motor fuels. Joe also provides direction for the Wills Group’s business support team focused on process optimization and creating operational business efficiencies.

Julian B. (Blackie) Wills, III

Executive Vice President, Convenience Retailing,
Wills Group, Inc.

Blackie Wills is Executive Vice President of the Convenience Retailing unit. In this role, Blackie oversees Dash In and Splash In retail operations across Delaware, Maryland, and Virginia. Blackie also oversees the Wills Group’s real estate and development activities, including management of its real estate portfolio, construction, facilities management, and environmental compliance. Furthermore, Blackie directs the brand marketing activities of the company, focused on enhancing the customer experience and increasing awareness of the brand.