2024 Community Engagement Report

We are dedicated to nourishing, reimagining, and advancing local communities.

In collaboration with local nonprofit partners and our neighbors, our goal is to create meaningful and coordinated initiatives that support and strengthen our communities.

2024 impact

$1,000,000+
donated

49
nonprofits supported

370+
employee volunteer hours

$1,000,000+
donated

45
nonprofits supported

370+
employee volunteer hours

“The power of Wills Group, Dash In, and Splash In, is in our multifaceted and holistic path to community engagement. We’re a united force.

By combining the lived experiences of our neighbors with our flexible resources, we realize our vision to create stronger communities.”

Julian B. (Blackie) Wills
President and CEO, Wills Group

Our areas of focus

NOURISHING CHILDREN AND FAMILIES

$900K

donated to food banks
and local pantries

WATCH US IN ACTION

Quotation marks

Because of Wills Group support, we were able to expand the size of our learning garden.

Scott Gibson
Melwood,
Chief Operating Officer

Our areas of focus

REIMAGINING OUTDOOR SPACES

$44K+

donated to local parks
and outdoor projects

WATCH US IN ACTION

Quotation marks

Wills Group instilled in me…before you can serve a community, you have to serve the people…”

Sandy Washington
LifeStyles of Maryland,
Executive Director

Our areas of focus

ADVANCING WATERWAYS AND WATERSHEDS

$65K

donated to water
conservation projects

WATCH US IN ACTION

Quotation marks

…we have deployed over 400,000 volunteers in that time to help clean up rivers and streams…”

Kate Fritz
Alliance for the
Chesapeake Bay,
CEO

Enabling new pathways
through new initiatives

For nearly 100 years, we have supported our neighbors and the local communities where we live and operate.

As we grow, so does our commitment to children and families and the environment we all share, leveraging the resources and expertise of our companies and lines of business. Our Dash In stores are the foundation for our work to nourish families and reimagine outdoor spaces, and our Splash In car washes are the foundation for our new initiative focused on water revitalization – Advancing Waterways and Watersheds.

Tanglewood Park celebration in Clinton, Maryland with community members

United by
one vision

Our path to community engagement is rooted in deep relationships, both between our companies and partners and, increasingly, among the partners themselves. We regularly leverage nonprofit, business, and team member relationships to broker collaboration, share resources, and inspire change.

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Giving through hands, hearts and hours

Giving through hands,
hearts and hours

Our team members are “all in” on community engagement. Our Wills Group, Dash In, and Splash In company footprint reaches across the Mid-Atlantic region, and so do our dollars and community engagement volunteerism.

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DELAWARE

Our five Delaware Dash In stores have leaned into our Nourishing Children and Families initiative to address hunger by making a significant commitment to the Food Bank of Delaware, through both employee volunteer hours and financial contributions.

$100,000 donated

5,500+ pounds of vegetables donated

2,500 households impacted

MARYLAND

Our new partnership with the Alliance for the Chesapeake Bay marked the launch of our Advancing Waterways and Watersheds initiative. Splash In provided the Alliance with a $50,000 grant to support their Project Clean Stream, the largest trash cleanup initiative in the Chesapeake Bay watershed.

$50,000 granted to Alliance for Chesapeake Bay

15+ tons of trash removed

VIRGINIA

To help Feed More prevent food waste, Wills Group and Dash In provided $100,000 in funding for a truck that will rescue and reclaim food, further equipping the nonprofit to get food into the hands of people who need it most. Dash In also supported Keep Virginia Beautiful’s LOVE VA campaign, a statewide anti-litter initiative.

$100,000 donated to FeedMore

40,000 additional lbs. of food rescued per week

“It’s awesome to see our teams get involved, get their knees dirty, get their hands dirty, and make it happen.”

Sidney Maffett
Delaware Area Manager at Dash In

“It’s awesome to see our teams get involved, get their knees dirty, get their hands dirty, and make it happen.”

Sidney Maffet
Dash in Area Manager for Delaware

Our community engagement partners

Our impact would not be possible without strong partnerships working in communities every day to keep Lives in Motion.*

*Wills Group, Dash In, and Splash In partners are listed above; an additional 30 nonprofits were supported in 2024.